 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| BUS 254 - Marketing for Hospitality/Tour |
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This course is designed to provide an introduction to
the general principles of marketing and an in-depth
study of marketing focused on the hospitality and
tourism industry. The student will be exposed to the
relationship between marketing and the consumer
experience with opportunities for the student to
apply marketing theory utilizing case studies and
experiential activities related to the tourism and
hospitality industries. Special emphasis will be placed
on the importance of research, social media, database
marketing and public relations. This course will
serve as an elective for any business student and is a
required course for the Event Management Certificate
program. The class will target students interested in
obtaining skills in marketing for the hospitality and
tourism area.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Hybrid (Synchronous), Lecture, On-line Study (Synchronous), On-line Study (Asynchronous) Beh/SocSc/Bus/Edu/HPER Division Business Department |
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