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| COMM 120 - Public Relations |
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This course examines the history and scope of the
public relations industry. This includes a survey of
the roles and responsibilities of the public relations
professional in the private and public sectors. Through
examination of the importance of the audience
and audience research in public relations program
planning, how public relations differs from advertising,
and the use of traditional publicity tools like press
releases and press kits to reach targeted audiences,
students will gain an overall understanding of the
public relations field. Recognition of the importance
of ethics, integrity, and relationship building as a
foundation for public relations will also be explored.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Hybrid (Synchronous), Lecture, On-line Study (Synchronous), On-line Study (Asynchronous) Hum/Engl/Telcom Division Telecommunications Department Course Attributes: Liberal Arts Elective |
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