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| BUS 250 - Wine Bus. Mgmt., Mrkt. & Sales |
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This course is a comprehensive class covering essential
elements needed to succeed in the wine business.
Research and demographics of wine consumers will
be studied, with an emphasis on looking toward
the future. Topics of study include business strategy
for the wine industry, the business of enology and
viticulture, supply chain management and quality
control, marketing and branding, distribution, sales,
tourism, media and public relations, global marketing,
exporting and importing, financial aspects, accounting
and tax, human resources management, legalities,
establishment of a tasting room, and environmental
and social responsibility. The class is limited to
students 21 years of age and older.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Hybrid (Synchronous), Lecture, On-line Study (Synchronous), On-line Study (Asynchronous) Beh/SocSc/Bus/Edu/HPER Division Business Department |
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