 | Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course. |
| BUS 204 - Marketing |
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Recommended background: BUS 103. Concept of
market strategy planning includes segmentation
and forecasting of consumer and organizational
markets. Marketing mix variables include product life
cycles, packaging, branding, pricing objectives and
strategies, physical distribution, retailing, wholesaling,
advertising, public relations, sales promotion, personal
selling; marketing environment, marketing research,
management processes.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: High School Interactive Video, High School On-line Study, Hybrid (Synchronous), Lecture, On-line Study (Synchronous), On-line Study (Asynchronous) All Sections for this Course Beh/SocSc/Bus/Edu/HPER Division Business Department |
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