myCayuga Logo
Go to Main Content

Cayuga CC - PROD



Catalog Entries


Spring 2022
Sep 26, 2023
Transparent Image
Information Select the Course Number to get further detail on the course. Select the desired Schedule Type to find available classes for the course.

BUS 204 - Marketing
Recommended background: BUS 103. Concept of market strategy planning includes segmentation and forecasting of consumer and organizational markets. Marketing mix variables include product life cycles, packaging, branding, pricing objectives and strategies, physical distribution, retailing, wholesaling, advertising, public relations, sales promotion, personal selling; marketing environment, marketing research, management processes.
3.000 Credit hours
3.000 Lecture hours
0.000 Lab hours
0.000 Other hours

Levels: Undergraduate
Schedule Types: High School Interactive Video, High School On-line Study, Hybrid (Synchronous), Lecture, On-line Study (Synchronous), On-line Study (Asynchronous)
All Sections for this Course

Beh/SocSc/Bus/Edu/HPER Division
Business Department

Return to Previous New Search XML Extract
Transparent Image
Skip to top of page