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| BUS 216 - Personal Selling |
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Recommended background: BUS 103. Covers the
fundamentals of selling with emphasis on meeting
the customer’s need. Focuses on the selling process:
company history and policies, product knowledge,
prospecting, the preapproach, the approach, the sales
presentation, the demonstration, handling objections
and the close.
3.000 Credit hours 3.000 Lecture hours 0.000 Lab hours 0.000 Other hours Levels: Undergraduate Schedule Types: Hybrid (Synchronous), Individual Study, Lecture, On-line Study (Synchronous), On-line Study (Asynchronous) Beh/SocSc/Bus/Edu/HPER Division Business Department |
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